Taste of Asia 2006
June 24 - 12:00 Noon - 11:00 PM
June 25 - 11:00 AM - 6:00 PM

Hosted By: The Federation of Chinese Canadians in Markham and The Association of Progressive Muslims of Ontario. In cooperation with the Municipal Government of the Town of Markham

Purpose of Project:

The purpose is to promote the multicultural mosaic of Canada and create harmony between different ethnic groups through an event of mutual respect and co-operation. This is good cultural exchange and is a venue to promote a better understanding between ethno cultural groups that will help lead to better harmony in our multicultural nation.

Format of Project:

Event will be in the form of a two-day Street Festival of non-stop musical and cultural performances from different ethnic groups. It highlights the cultural flavours of food, colour, customs, arts, music, dance and fashion that are unique to different Asian ethnic backgrounds. There is no entrance fee, so everyone can enjoy it according to his or her own budget.

Date and Location:

This event will take place on June 24 and 25, 2006. The street location is at the intersection of Steeles Avenue and Kennedy Road. With the co-operation of the Markham municipal government, this section of Kennedy Road adjacent to Market Village and Pacific Mall will be blocked off for the two days the event will take place, from 12Noon -11 PM on June 24th to 11AM-6PM on June 25, 2005. This location at Kennedy Road and Steeles Avenue is the busiest traffic area of Markham and the two shopping centres are popular consumer and tourist areas.

Hosts and Organizations:

Hosted by the Federation of Chinese Canadians in Markham (FCCM),
FCCM is the Markham division of Federation of Chinese Canadians in York Region
with the assistance of the Taste of Asia Festival 2005 Committee (a collaborative of the FCCM and the Association of Progressive Muslims of Ontario (APMO)), APMO is the Ontario chapter of Association of Progressive Muslims of Canada (APMC)

Benefits to the Community:

York Region, Markham and Toronto are made up of many ethno-cultural groups and this street festival will provide a chance for different ethnic groups to mingle and learn about each other’s cultures through food, arts and performances in a relaxed and friendly atmosphere. It will expose the community to performances by established artists without cost and will also give the opportunity for newer talents to be exposed to the media and different communities. It also allows the younger generation to learn about their heritage.

Through the co-operative efforts of the all parties involved, we hope to achieve an even greater success in this event than last year’s by FCCM, which involved the co-operation between the many ethnic groups in planning and performing the programs.

Significance of Festival:

This street festival will uplift and inspire many people. This festival will not only attract people from local areas but also from the rest of York Region, the GTA and tourists, as the locale is a tourist hotspot.

The fact that a Chinese Canadian community organization and a Muslim Canadian association have joined together to host such a big event is a significant step towards intercultural co-operation that could open doors to further more of such activities, thus promoting intercultural friendship and understanding and harmonious relationships. Over 40,000 people attended the festival in 2004, and participation was not limited to Asians only, as a good number of non-Asians also attended the event.

This large-scale activity involves a lot of organizers and volunteers from different ethno-cultural organizations, thus promoting intercultural co-operation and better understanding between cultures, working towards a more harmonious and healthy society that celebrates the unique multicultural mosaic of Canada’s makeup.

Media:

Promotion of this event will be done through advertising in community and local papers, on our multicultural website (www.culture-canada.ca) and through television and radio.

Activities:

Events taking place include games for all ages, an intercultural basketball tournament with over 6o teams, exhibitions of art, performances of song and dance, and booths with specially discounted multicultural wares, food and services for all to enjoy.
tasteofasia@fccm.ca

DIAMOND SPONSORSHIP

A contribution of $3,000.00 will entitle the Gold Sponsor to:

• *2 Taste of Asia event day booth (insurance not included);]
• 2 power outlet for use at the booth ($50.00 purchase cost for each additional outlet);
• Rotational media exposure of your sponsorship of Taste of Asia on television and radio;
• Newspaper and poster exposure of your sponsorship of Taste of Asia;
• Stage and Taste of Asia dinner announcement acknowledging your contribution to the event as a Diamond Sponsor.
• Opportunity to participate in the Opening Ceremony of the event,
• Invitation to Participate in the press conference;
• Promotion in the Special flyers (10,000 pcs)

GOLD SPONSORSHIP

A contribution of $1,500.00 will entitle the Gold Sponsor to:

• *1 Taste of Asia event day booth (insurance not included);
• 1 power outlet for use at the booth ($50.00 purchase cost for each additional outlet);
• Rotational media exposure of your sponsorship of Taste of Asia on radio;
• Newspaper and poster exposure of your sponsorship of Taste of Asia;
• Stage and Taste of Asia dinner announcement acknowledging your contribution to the event as a Diamond Sponsor.
• Opportunity to participate in the Opening Ceremony of the event,
• Invitation to Participate in the press conference;
• Promotion in the Special flyers (10,000 pcs)

BOOTH SPONSOR

Booths may be purchased individually for the Taste of Asia event and will include:

• An area of 10 x 10 feet tent;
• 2 chairs; and 1 table

Food booths: $ 500.00 each
Regular booths: $ 300.00 each

*The price for the each booth does not include:

• Power source outlets ($50.00 each)
• Food and beverage;
• All applicable taxes;
• All equipment; and
• Insurance

tasteofasia@fccm.ca

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